Privacy Policy

Last Updated: 11/1/2025 Roots Holding, Inc. (“Roots,” “we,” “our,” or “us”) provides a communication platform that 

enables users to connect without exposing their phone numbers or unnecessary personal information. We are committed to protecting your privacy and handling your data responsibly.


This Privacy Policy explains how we collect, use, disclose, and protect information when you use our mobile application (“UKnowMe” or the “App”) and related services (collectively, the “Services”). This policy applies globally, including compliance with the California Consumer Privacy Act (CCPA/CPRA) and the EU/UK General Data Protection Regulation (GDPR).


By using the App, you agree to the practices described in this Privacy Policy.

Last Updated: 11/1/2025 Roots Holding, Inc. (“Roots,” “we,” “our,” or “us”) provides a communication platform that 

enables users to connect without exposing their phone numbers or unnecessary personal information. We are committed to protecting your privacy and handling your data responsibly.


This Privacy Policy explains how we collect, use, disclose, and protect information when you use our mobile application (“UKnowMe” or the “App”) and related services (collectively, the “Services”). This policy applies globally, including compliance with the California Consumer Privacy Act (CCPA/CPRA) and the EU/UK General Data Protection Regulation (GDPR).


By using the App, you agree to the practices described in this Privacy Policy.

  1. Who We Are

Roots Holding, Inc.
A Delaware corporation

Business address intentionally not listed for privacy and security reasons.

For all privacy inquiries, contact us at: Info@UKnowMe.space

2. Information We Collect

2.1 Information You Provide

Account Information
We collect only the minimal information required to create and maintain your account:

  • Phone number (for verification and login)

  • Username or display name

  • Profile photo

We do not request or access your contacts.

2.2 Automatically Collected Information

When you use the App, we automatically collect certain technical data, including:

  • IP address

  • Device model

  • Operating system version

  • App version

  • Diagnostic information, including crash logs (via Firebase)

2.3 Messages and Communication Content

Messages are encrypted in transit and stored encrypted at rest.

  • Messages are not currently end-to-end encrypted, but we will implement full end-to-end encryption within the next 3–6 months.

  • We may retain message metadata, such as timestamps, delivery status, and sender/receiver identifiers, solely to operate core messaging features.

  • We do not use message content for analytics, advertising, or training any third-party systems.

Once end-to-end encryption is deployed, message content will no longer be accessible to us.

  1. How We Use Your Information

We use your information for the following purposes:

  • Creating, securing, and managing your account

  • Delivering messages and communications

  • Authenticating users

  • Providing technical support

  • Improving app performance and reliability

  • Debugging, diagnosing, and resolving issues through Firebase

  • Offering optional premium features

  • Processing payments for premium features

  • Complying with legal obligations

We do not use your personal information for behavioral or targeted advertising.

  1. How We Share Information

We do not sell or share your personal information with advertisers or data brokers.

We only share information in the following ways:

4.1 Service Providers

We work with trusted third parties that help deliver and improve the App, such as:

  • Cloud hosting providers

  • Firebase (analytics + crash reporting)

  • Payment processors for premium features

All service providers are bound by strict confidentiality and data-protection obligations.

4.2 Legal Compliance

We may disclose information if required by:

  • Law, regulation, subpoena, or court order

  • Requests from law enforcement (when legally valid)

  • Circumstances involving threats to safety or security

4.3 No External APIs (Currently)

We do not currently send personal data to external APIs (including AI or moderation tools).

If that changes, we will update this policy.

  1. International Data Transfers

Roots Holding, Inc. is based in the United States. If you live outside the U.S., your information may be transferred to and processed in the U.S. which may have different data protection laws.

For GDPR-covered regions, we use approved legal safeguards (such as Standard Contractual Clauses) to protect your data.

  1. Legal Bases for Processing (GDPR)

For users in the EU/UK, we process data under the following bases:

  • Contract performance – providing the Services

  • Legitimate interests – preventing fraud, securing the platform, basic analytics

  • Consent – for optional features when applicable

  • Legal obligations – compliance with laws and regulations

  1. Data Retention

We retain your information only as long as necessary to:


  • Provide the App

  • Comply with legal obligations

  • Resolve disputes

  • Enforce our agreements


You may request deletion of your account at any time by contacting us.

  1. Your Rights

8.1 California Residents (CCPA/CPRA)

You have the right to:

  • Access the personal information we collect

  • Request deletion

  • Request correction

  • Opt out of the sale or sharing of personal data

  • Limit the use of sensitive personal information

We do not sell personal data.

We will not discriminate against you for exercising your rights.

8.2 EU/UK Residents (GDPR)

You have the right to:

  • Access your data

  • Correct inaccuracies

  • Request deletion (“right to be forgotten”)

  • Restrict or object to processing

  • Port your data to another provider

  • Withdraw consent at any time

To exercise rights, contact us at: info@getroots.net

  1. Security

Your data is protected using industry-standard security practices, including:


  • Encryption in transit (TLS)

  • Encryption at rest

  • Strict access controls

  • Secure authentication

  • Data minimization

  • Regular review of logs and system behavior


End-to-end encryption will be added within the next 3–6 months.


No security method is perfect, and we cannot guarantee absolute protection.

  1. Children's Privacy

The App is not intended for children under 13 years old.
We do not knowingly collect information from users under 13.


If we discover an account created by a child under 13, we will delete it.

  1. Changes to This Privacy Policy

We may update this Privacy Policy over time. When changes are material, we will:


  • Update the “Last Updated” date

  • Provide an in-app notice

  • Provide email notice if legally required


Your continued use of the App means you accept the updated policy.

  1. Contact Us

For privacy questions, legal requests, or support:

Roots Holding, Inc. Email: Info@UKnowMe.space